Consider Gummy and Softgel Supplements

With the wellness market estimated to be worth $1.5 trillion, it’s evident people are increasingly interested in living healthier lives. However, today’s hectic world can make it difficult to plan, shop for, and prepare healthy meals, leading consumers to search for easy, grab-and-go supplement solutions.

 

In recent years, an increasing number of supplement brands have responded to these shopping trends with gummy supplements, which offer another option for health-conscious consumers to meet their daily health requirements as well as access to new consumers who otherwise may not purchase wellness products. Softgel supplements is also another growing market offering consumers a ready-to-go option. 

 

If you’re a brand that doesn’t currently offer gummy or softgel supplements, it’s likely you could be missing out on significant market share. Here are some reasons to consider offering these options to your product mix.

Gummy Supplements and Softgels Are Hot, Hot, Hot

 

The gummy market is extremely promising right now. Bloomberg reports the global gummy vitamin market size in 2020 was $1.678 billion and it’s expected to reach $2,287 billion by the end of 2027 — a compound growth rate (CAGR) of 4.5 percent. 

 

And that’s on the conservative end. Another market report published by Allied Market Research estimates the gummy vitamin market is expected to reach $9.3 billion by 2026 with a CAGR of 6.5% from 2019 to 2026. The most optimistic analysis comes from Grand View Research, which estimates the global gummy market size will grow from 2020 to 2028 at a CAGR of 12.6 percent. 

 

The global softgels market is also quite promising. A report by Grand View Research shows the global softgel capsules market is expected to reach $13.09 billion by 2030, growing at a CAGR of 7.9 percent from 2022 to 2028.

Get Access to New Consumers with Gummy Supplements

Adding new products to their supplement line can help retailers acquire new customer segments they may have previously excluded by ensuring they offer solutions that cater to all of their  target customers’ needs. 

 

For instance, more than 40 percent of the general population may feel uncomfortable swallowing pills. Additionally, vulnerable populations such as the elderly or the ill may be at a higher risk for choking on pills. In this way, gummy supplements are a suitable alternative given that they’re easy to chew and pose minimal risk for choking. 

 

Not only that, the novelty of health gummies may also help brands win over new customers who don’t ordinarily purchase wellness products. In fact, at Natural Supplement Manufacturing we believe there’s virtually no intersection between consumers who prefer gummies and those who would consume softgels or oils. So by offering gummies in addition to your other supplements, your brand should see definitive sales growth, as you’ll be meeting the needs of a consumer that you would otherwise miss out on.

 

And once you win over customers for meeting their unique needs, chances are good they will continue to shop your brand, as brand loyalty research suggests consumers will continue to buy products from a company they have an established trusting relationship with.

Reap the Benefits of Softgel Supplements

Softgel capsules are another health product rapidly growing in popularity owing to a number of benefits. Softgels provide a stable solution for supplements with poor solubility. They can also extend release time and enhance absorption, giving softgels a distinct advantage over other formulations. Beyond bioavailability, softgels also boast a number of other useful properties including extended shelf life, aesthetic appeal, and taste masking.

Stand Out From The Crowd

The scope of the current global supplement market is indeed extensive. Businesses that dominate the industry tend to be long-established brands, giving them a competitive advantage over newcomers due to high brand awareness and reach.

 

In order to gain the competitive edge, brands looking to carve a name for themselves in the wellness space need to find a way to differentiate themselves. Offering gummy and softgel supplements — especially high-quality, organic, and vegan — can help your wellness products stand out in a sea of well-established competitors.


Looking for a Softgel Manufacturer? Grow Your Business with 100% Plant-Based Softgels from Natural Supplement Manufacturing.

 

Interested in adding CBD to your supplement mix? As a leading CBD contract manufacturer, we’ve been creating the highest quality, purest cannabinoid products in the world since 2014, including full-spectrum CBD, CBG, CBN, CBC softgels.

 

Or, do you have your own supplement formulation? As your softgel contract manufacturing partner, our mission is to support you with market-ready products by encapsulating your custom formulation with the highest quality, 100% vegan softgels on the market. Connect with our team today to learn more about how we can support your brand growth.

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